About de Leon Designer Jewellery

Gall chris and rach wed rings3

de Leon Designer Jewellery is an independent jewellers specialising in one-off high quality pieces.

The ethos of the company is to create a service where customers can have their unique piece of jewellery made to almost any specification and budget.

Have you ever looked in a shop, seen a piece of jewellery and thought, “that’s nice but not quite perfect”?

It is so important to find that special item. Imagine sitting down with a highly experienced and artistic jeweller and going through every single aspect of the design from start to finish with no detail left out. Just picture being able to design your partner’s engagement or wedding ring from scratch, knowing that there is no other piece of jewellery like it in the world!

Or perhaps you’re not really sure about the design but you know what materials you would like to use. Many customers know that their partner loves, for example, white gold and chocolate diamonds, but without really having any idea about where to start. Our expert jeweller will sit down with you and go through all of the options until you are completely satisfied.

The long term goal of the company is to challenge the perception that good quality pieces of jewellery only come from the big so-called ‘designer’ companies. They often charge over the odds for a name and a repetitive design which is churned out over and over again.

About Edwin


Edwin de Leon has been in the jewellery business for over 20 years.

Starting off with a part-time job in the local jewellery shop, it quickly became clear that jewellery was his passion in life. He started training under other jewellers and quickly became skilled at carrying out repairs and commissions. He was a natural from the start and swiftly graduated to creating his own designs from a basic workshop he had built at home.

After finishing his A-Levels, Edwin attended Sir John Cass at The London Guildhall University where he obtained a BA in Jewellery, Silversmithing and Allied Crafts. After this, he carried on working in a mainstream jewellery shop where he soon became frustrated carrying out repairs, unable to express himself with his own designs.

Edwin started de Leon Designer Jewellery in 2005, and has been creating pieces to his own designs and customers specifications ever since. 

His personal attributes are also ideal for this line of work. Customers have often commented that there is no time or patience spared in creating their dream design or idea. It’s a pleasure to be able to sit down with a true artist and craftsman and watch the piece evolve from a vague idea to a reality in just a few weeks. 

It is unlikely that you will find a more skilled jeweller and designer. This is evidenced by the website gallery, showcasing pieces all designed and created from scratch by Edwin.

Edwin is always open to enquiries - however big or small - so please feel free to contact him for a no obligation chat.